Hamburg, 31 May 2012

The “Hansgrohe Prize 2012: Efficient Water Design” for young design talent was presented for the second time

Approximately 150 concepts on the topic of “My Green Shower Pleasure” were shortlisted for the judges’ final decision. The six most innovative entries were honored during the Awards Ceremony for the iF concept design award 2012 in Hamburg.

This year, the special “Hansgrohe Prize 2012: Efficient Water Design” was presented for the second time in connection with the international iF concept design award 2012 for young design talent. This competition focused on the topic of “My Green Shower Pleasure”. Some 150 innovative concepts reached the final round and were evaluated by a jury of three: six of the entries were awarded the prize and shared a total purse of EUR 5,000, made available by Hansgrohe SE in Schiltach, the bathroom and sanitary facilities specialist located in the Black Forest in southern Germany.

At the Awards Ceremony in the Kunsthaus Hamburg on 31 May 2012, the winning entries from Turkey, Germany, South Korea, China and Canada were honored; they all exhibited a truly prize-worthy way of dealing with water as a sustainable resource. All the entries in the competition will be on display in the Kunsthaus Hamburg from 31 May until 17 June 2012, open to anyone interested in design.

“Using water responsibly has always been a very great concern for us here at Hansgrohe,” says Philippe Grohe, head of the Axor brand at Hansgrohe SE. “With the ‘Hansgrohe Prize 2012: Efficient Water Design’, we want to encourage young design talent to jump in and really get themselves ‘wet’ with this fascinating resource. The award-winning works are convincing evidence of how many different ideas and approaches there are in how we can all use water more carefully and with greater awareness in the future.”

The jury team, made up of Andreas Haug (Phoenix Design, Stuttgart), Jan Heisterhagen and Dr. Carsten Tessmer (both of Hansgrohe SE, Schiltach), awarded the following prizes:

EUR 1,500 in prize money goes to:

Entry ID: 94969
Entry: “iWashit” | Shower/washing machine combination
Category: industrial design + product design
Design: Ahmet Burak Aktas, Salih Berk Ilhan,
Adem Onalan, Burak Soylemez
University: Middle East Technical University, Ankara, Turkey

“iWashit” is a combination of a shower and a washing machine. The water used for showering is captured, cleaned by filters and collected. The water treated in this way can be used immediately for a load of washing or once again for a shower.

What the judges had to say: “This is an interesting combination that is very realistic for today and makes sense. A clever solution: identical components, resource-saving, aesthetic appeal, hygienic. Great job!”

2 x EUR 1,000 in prize money goes to:

Entry ID: 93995
Entry: “Shower Calendar” | Shower calendar
Category: communication design + multimedia design
Design: Matthias Laschke
University: Folkwang University of the Arts, Essen, Germany

The Shower Calendar to save water is a computer-controlled display mounted on the shower stall. At the touch of a button, a large, colored dot appears on a calendar matrix on the current date. The dot represents 60 liters of water. As the water is consumed, the dot gets smaller until the user turns the water off or the 60 liters have been used up. The dot stays on the calendar as a reminder that the shower was taken.

What the judges had to say: “This is a playful way to heighten people’s awareness of their water consumption. The concept reflects high-quality design.”

Entry ID: 962129
Entry: “Wash Dome” | Shower dome
Category: industrial design + product design
Design: Ms. Jung-Eun Lim
University: Cheong-ju University Industrial Design, South Korea

The “Wash Dome” is a “tub” installed at floor level covered with a glass dome that is a closed shower stall, a bathtub, a whirlpool and a sauna all in one. A solution that meets all these needs. The shower wall, which is designed as a kind of “water droplet”, stores moisture and provides for a consistent temperature.

What the judges had to say: “The multifunctional use is very convincing here: bathing, showering, enjoying a sauna or a whirlpool – everything in one product. The very attractive shower enclosure creates a closed room and a very pleasant new feeling for the space.”

EUR 500 (Special Mention) goes to:

Entry ID: 97753
Entry: “Blue whales” | Handheld shower
Category: industrial design + product design
Design: Mr. Sang Un Kim
University: Hanyang University, Ansan, South Korea

The “Blue whales” handheld shower makes it possible for users to individually and easily adjust the water pressure with the palm of their hand. The more pressure that is applied to the rubber-coated shower head, the stronger the water pressure is. Less pressure can be used for face cleansing, for example. This is not only convenient, it also saves a lot of water.

What the judges had to say: “This is a very simple, but effective solution to control water pressure with the handheld shower head. It has a very aesthetic feel!”

EUR 500 (Special Mention) goes to:

Entry ID: 91982
Entry: “Air Curtain Shower Cabin” | Shower curtain
Category: industrial design + product design
Design: Mr. Liu Yi, Luo Jing, Jiang Yuning
University: Zhejiang University, Hangzhou, China

This is a shower stall that uses a shower curtain consisting of an airstream. It comes out of the floor and prevents any water from spraying out of the shower stall. This “open” shower concept gives users a feeling of freedom. And the circular water jets provide for a new type of showering experience on the one hand and efficient water consumption on the other.

What the judges had to say: “Delightful how transparent a large shower can be made to appear. Very harmonious connection of the shower head to the wall. The water-saving effect is very interesting.”

EUR 500 (Special Prize) goes to:

Entry ID: 101343
Entry: “Lota Agua” | Shower
Category: industrial design + product design
Design: Ms. Yasaman Sheri
University: Concordia University, Montreal, Canada

“Lota Agua” is a low-cost folding shower for use in areas where there is no running water available. The user simply stands on a container filled with water. The water pressure required is created by the user’s body weight – a valve on the shower head controls the water flow. The shower is very easy to set up. The water used for showering can then be directly recycled for watering gardens and plants.

What the judges had to say: “A concept that focuses on the problem of keeping clean in disaster-struck regions. Low-tech – very easy to set up on location. A good solution for transport and the easy creation of water pressure using the user’s body weight have us convinced!”


Judges’ Biographies on the “Hansgrohe Prize 2012”

Andreas Haug (*1946) is – together with Tom Schönherr – a managing partner of Phoenix Design Stuttgart, a well-known design studio in Stuttgart. After completing his studies as a Product and Industrial Designer at the State Academy of Art and Design in Stuttgart, he became the first employee at Esslinger Design in 1972. Until Phoenix was founded in 1987, he worked as a Design Consultant and Vice President at frogdesign.

Jan Heisterhagen (* 1969) has been the head of Product Management at Hansgrohe AG in Schiltach, Germany, since 2008. Before that, from 1996 to 2000, he worked for Vitra GmbH in Weil am Rhein – first as a junior – later as a senior Product Manager at Vitra International AG in Basel, Switzerland. He made the move to Hansgrohe in 2001. Heisterhagen studied industrial engineering at the Offenburg University of Applied Sciences and Arts. The certified project management expert has two children, 11 and 2 years old.

Dr. Carsten Tessmer (*1963) is the Corporate Spokesperson and head of Corporate Communications at Hansgrohe AG in Schiltach (Germany). After completing his studies at the Università degli Studi die Milano (Italy), he ended his studies of Political Science with a Master’s degree at the University of Mannheim in 1992. Before he began to work for Hansgrohe in 2004, Tessmer was, among other things, employed at the Federal Chancellor Willy Brandt Foundation in Berlin and at Zumtobel Staff GmbH in Dornbirn (Austria).

iF concept design award 2012

The “Hansgrohe Prize 2012” is part of the internationally largest and most important design competition for young design talent, the iF concept design award 2012. 15,000 entries from students from 62 countries from around the world were received for this year’s competition – 10,665 of them qualified. In a two-stage judging process, 53 judges first chose the “Best 100” and then determined the winners of the total purse of EUR 30,000.

For more information and image material, please contact:

iF International Forum Design GmbH
Annegret Wulf-Pippig
Bahnhofstrasse 8
30159 Hannover
Tel. 0049.511.54224.218
Fax 0049.511.54224.100



Annegret Wulf-Pippig

Annegret Wulf-Pippig

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