Friedrichshafen/Hannover, 11 April 2012
Inviting the OutDoor industry to participate in the sector’s main innovation and design award: the OutDoor INDUSTRY AWARD 2012
Products can be entered online up until 7 June 2012.
The OutDoor trade exhibition in Friedrichshafen will open its doors on 12 July 2012. On the same night, this year’s OutDoor INDUSTRY AWARD winners will be celebrated in Hall A2.
If you want to take part, you can still enter your product(s) for an OutDoor INDUSTRY AWARD 2012 up until 7 June 2012. The award, hosted by Messe Friedrichshafen and organized by iF, will be presented for the seventh time. It has meanwhile established a solid reputation in the business as a seal of quality that provides the retail trade as well as consumers with an endorsement of good design and a sense of orientation in a rapidly growing market.
Manufacturers and designers can enter their products in the following eight categories:
1. Apparel / Helmets / Shoes
2. Backpacks / Travel luggage
3. Mountain-climbing equipment
4. Camping equipment
5. Sleeping bags
7. Products of high ecological and sustainable value
8. Material innovations
All entries will be assessed on 26 and 27 June 2012 in Hannover. At the time of writing, the following members have confirmed their participation in the international expert jury: Boris Gnielka (Outdoor Magazin, Stuttgart/Germany), Mark Held (European Outdoor Group, Zug/ Switzerland), Monica Viganò (Outdoor Magazine, Meda/Italy), Nora Kühner (fashion design consulting, Munich/Germany and IDEAS Active Sports Design Network, Rorschach/Switzerland) and Alessandra Soresina (natural scientist, writer and photographer, Milan/Italy).
The GOLD award winners will be selected from all the winning products – the best of the OutDoor INDUSTRY AWARD 2012. Among other criteria, the products will be evaluated on the basis of their degree of innovation, design quality, workmanship, choice of materials, environmental compatibility, sustainability, functionality, utility, safety, trendsetting character and brand value/branding.
The Awards Ceremony will take place during the OutDoor Show in Friedrichshafen in Hall A2 on 12 July at 5:30 p.m. All the winning products will be on display in Foyer West during the entire show.
The ‘OutDoor Celebrity of the Year’ will also be named for the seventh time this year to honor someone who has made a special contribution to the topic of the outdoors. This person will be chosen by a panel of internationally leading outdoor journalists and industry representatives. In 2011, Paul Petzl (France), CEO of PETZL, was the proud recipient of this award.
>> To register and for more information, go to www.ifdesign.de (organized by iF)
iF International Forum Design GmbH