Munich, 17 November 2011

Munich Creative Business Week:

The Significance of Design for Business and General Public
Now online: First Highlights of Munich Design Trade Fair Week


What combines demography with design? Why does design contribute to solve climate change? Moreover, what does food design actually mean? The Munich Creative Business Week (MCBW) replies to these questions with creative spots, conferences, exhibitions, lectures, workshops, and guided tours from 7th until 12th of February. The first items of the program are now fixed (www.mcbw.de). Experts and visitors from all over the world may experience design and all its aspects.

During MCBW, companies and organizations of different branches of trade demonstrate the multifaceted significance of design along supply chains as well as everyday life of people: From the renowned iF trend conference 2012 to the “Creative Dialog spanning Generations” on the subject of universal design, and an exhibition with workshop “Too good to waste”, to a typographically culinary local tour of Large Market Hall Munich and a visit at the atelier of light-designer Pfarré Lighting Design and Lichtlauf GmbH – MCBW offers a broad range of design related issues for experts as well as for consumers. Furthermore BMW provides unique insights into the world of its product designs and design process. As a highlight, designers of BMW Group Design will be working live and daily on a 1:1 clay model of the new BMW 3 Series.

“We are glad that we are able to get such a varied and innovative program together with more than 60 partners going,” says Dr. Silke Claus, Executive Officer of bayern design GmbH und organizer of MCBW. “I am convinced that we will experience an internationally appealed event that illustrates forward-looking trends and developments in domains of design, economic power and creation of value.”

Further program items are already planned and will be published within the following weeks on www.mcbw.de.

About MCBW:

For the first time, Munich Creative Business Week (MCBW) takes place in 2012 (from 7th until 12th of February). MCBW is organized by bayern design GmbH, and sponsored by the Bavarian State Ministry of Economic Affairs, Infrastructure, Transport and Technology and the City of Munich. MCBW will be the special event to present multifaceted, innovative design activities, to give momentum to interdisciplinary design discourse and to bring together people in the creative and economic sectors from around the world. One of the key drivers of MCBW was the resolution of iF International Forum Design GmbH to bundle all its various design awards into one single event in Munich.

Scheduled as a recurring annual design event, MCBW aims at promoting a contextual discourse on all matters dealing with design of our environment and future: from product, fashion, service, and communication design to architecture and design of electronic media - MCBW has got a great variety of topics.

For further information please refer to the homepage: www.mcbw.de.

Follow MCBW on Twitter @MCBW_press, on Blog www.blog.mcbw.de and on Facebook www.facebook.com/mcbw2012.

If you have any further requests, please contact:

Eva-Maria Eichenseher
wbpr Kommunikation
Münchner Straße 20
85774 Munich-Unterföhring
Germany

Tel.: +49 89-99 59 06-17
Fax: +49 89-99 59 06-99
eva-maria.eichenseher@wbpr.de

iF International Forum Design GmbH
Presse / PR
Annegret Wulf-Pippig
Bahnhofstrasse 8
30159 Hannover
Deutschland
Tel. 0049.511.54224-218
Fax 0049.511.54224-100
annegret.wulf-pippig@ifdesign.de

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