Hannover, March 17, 2010

The winners of the iF material award 2010 are chosen

“There is ever-increasing variety: we can observe a growing consideration of the interplay between the pure materials themselves, their processing and their application”: so reads the concluding statement of the jurors in the iF material award 2010.

Over the course of the public jury session, 42 entries out of a total of 89 submitted by 66 participants from 18 countries received an iF material award 2010. Five of the award-winners can be particularly proud: they received an iF gold award for their outstanding design excellence.

The international entries to the iF material award 2010 were exhibited during the special d6 DESIGN TO THE POWER OF SIX show at CeBIT. Manufacturers, designers, architects, developers and engineers were eligible to submit entries to the three categories 01. material, 02. product and 03. process. The three jurors publicly examined and evaluated all entries in front of the visitors to CeBIT. “Material technology is not about doing something new, but about doing something better. What’s important is the harmony between the design and the materials”, said the jurors.

Design excellence of a particularly outstanding nature was acknowledged with five iF gold awards. The gold award winners will be announced during the 2010 Hannover Messe: on 20 April 2010, the iF Lounge (Information Center [IC]) will provide an appropriate backdrop for the awards ceremony.

Besides qualities such as ‘degree of innovation’ and ‘choice of materials’, jurors Hannes Bäuerle (LINIE-2 GBR, Stuttgart | raumPROBE OHG, Stuttgart), Aart van Bezooyen (Material Stories, Hamburg) and Michael Lanz (designaffairs GmbH, Munich) were particularly concerned about the aspect of environmental impact when evaluating the submitted products. Although the three material experts came to the conclusion that “due to an emphasis on advertising strategies by manufacturers, ecological considerations are already losing some of their former significance”, they continued to state that there were nonetheless some innovative and future-oriented entries: “We could see new approaches emerging that are extremely exciting and still in their infancy.”.


The Jury

Hannes Bäuerle is a design engineer, working in the area of interior design. For six years, he has been co-owner of the LINIE-2 GBR interior and graphic design studio, which he runs together with Claudia Miller. Since 2005, he has also been heading the raumPROBE material agency in Stuttgart together with architect Joachim Stumpp. raumPROBE act as intermediates between manufacturers and designers in the search for the right materials. Besides his many publication projects, Bäuerle is regularly invited as an expert guest speaker.

Aart van Bezooyen studied industrial design at Delft University of Technology in the Netherlands. Since 2004 he has worked as a design journalist. In 2005 Bezooyen founded Material Stories in Hamburg, with the aim to create a bridge between the material industry and the world of design. With Material Stories he is able to combine his experience as an industrial designer with his passion for materials. He inspires and enables an optimal use of materials in order to make design more competitive, creative and sustainable. From 2008 to 2009 he was guest professor at the University of Applied Sciences in Bremen.


Michael Lanz studied product design and subsequently worked with designaffairs (the former design department at Siemens AG). He first worked there as an industrial designer, then from 2001 to 2005 he was key account manager. In June 2005 Lanz took over the leadership of the Color & Material Design Team and the Color & Material Labs. In this role he is mainly responsible for trends research as well as the development of color and material concepts. Since March 2007 he has been one of the four new owners and directors of designaffairs GmbH.

All iF material award winners will be presented at the special material TRENDS exhibition 2010 show during the Hannover Messe from 19 to 23 April 2010 (Hall 6, Booth A27). Additionally, they will be on show in the iF online exhibiti-on from 20 April onwards at www.ifdesign.de.

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