Friedrichshafen/Hannover, September 2, 2009

EUROBIKE AWARD 2009:

With 400 entries submitted, the international bicycle industry is in great shape: Eight of the total 77 winners of the EUROBIKE AWARD 2009 were also rewarded with a GOLD Award for their outstanding achievements in design. The special EUROBIKE Green Award was presented for the second time; four student entries received a EUROBIKE AWARD Students Category.

The Awards Ceremony for the EUROBIKE AWARD 2009 was held on the first day of EUROBIKE 2009 in Friedrichshafen (September 2 to 5), the world’s leading tradeshow for the bicycle industry. A total of 77 entries were honored – with eight of them receiving a GOLD Award for outstanding achievements in design and innovation. This year, 400 entries were submitted by the international bicycle industry from 25 different countries from around the globe and judged by a jury of experts on the basis of a demanding set of evaluation criteria. These results lie approximately 11 percent higher than last year (2008: 361 entries). Of the 57 entries submitted by students, four prize-winners were proud to accept the EUROBIKE AWARD Students Category. The EUROBIKE Green Award was presented for the second time and went to a product that exhibits particularly significant ecological and sustainable value. All the award-winning entries will be on exhibit in a special display in the West EG foyer (ground floor) during the remainder of the EUROBIKE Show.

The EUROBIKE AWARD, hosted by Messe Friedrichshafen and organized by iF International Forum Design GmbH in Hannover for the fifth time this year, has established a solid reputation as an outstanding marketing instrument in the bicycle industry. This “seal of design quality” is an important endorsement and provides customers with helpful orientation on a large market.

The jury

With Nils Holger Moormann (designer, Aschau am Chiemsee/D) as the chairperson, the experts sitting on this year’s jury were: Daniel Fikuart (editor-in-chief at aktiv Radfahren, Regensburg/D), Gunnar Fehlau (pressedienst-fahrrad, Göttingen/D), Urs Rosenbaum (editor-in-chief at Ride Business, Winterthur/CH), Butch Gaudy (Velobaze AG, Bern/CH) and Prof. Dr. h. c. Erik Spiekermann (Edenspiekermann Branding and Design Agency, Berlin/D). The products and concepts entered were judged on the basis of the following evaluation criteria:

Entries were accepted in the following categories: All Terrain Bike / Travellerbike / Trekkingbike (4 entries), BMX bike / Dirtbike (0), Citybike (10), Cross / Fitness / Speed bike (3), Cruiser / Designbike (9), E-bike (15), Family Transportation / Kids’ bike (8), Foldingbike (8), Mountainbike Downhill / Enduro / Freerider (4), Mountainbike Hardtail (6), Mountainbike Full-Suspension (5), Roadbike (16), Special-Purpose bike (11), Clothes (29), Electronic Components / Components (43), Frames (2), Accessories (185) and “Concepts”, which invited students to participate.

Jury statements on the competition

“It is exciting to see that the subject of bicycles and cycling has now become so popular that manufacturers no longer focus primarily on the ‘traditional bicycle’. This has become particularly noticeable in the helmets and bags segments – now the corresponding equipment and accessories are available for all different types of bicycles.”
(Gunnar Fehlau, pressedienst-fahrrad, Göttingen/Germany)

“I was a bit disappointed with the e-bike category because the topic of solar power as an additional source of energy was not even mentioned. There is a lot of room for improvement there. In the future, we will not only be judging the design of bicycles in an award competition like this, we’ll also be taking a much more critical look at their environmental score card. That will be the decisive criterion, especially when different bike models are compared with one another. I would like to appeal to young designers in particular who have the courage to take part in the Award competition – particularly the EUROBIKE Award, as the mother of all bike awards, a competition that offers them a special platform and gives the industry new impetus.”
(Daniel Fikuart, editorial staff at aktiv Radfahren, Regensburg/ Germany)

“I was quite surprised at how many entries there were here that did not qualify for an award. A screw or a bolt is not a design achievement; I cannot see any connection between the award and the end product.”
(Butch Gaudy, Velobaze, Bern/Switzerland)

“I was amazed at how little progress has been made in the e-bike segment – from the point of view of sports as well as as an important aspect for urban mobility. The décor overall was once again more low-key; you don’t see any glittery ‘fighting machines’ anymore. Things were also much too quiet in the helmet segment. It’s high time that it should be understood that everyone has to wear a helmet. But that won’t be happening until they look good. And there was also very little attention paid to the topic of lock integration.”
(Nils Holger Moormann, designer, Aschau am Chiemsee/Germany)

“The everyday bike is now taking on greater importance. It used to be quite sadly neglected: ideas and innovations for sports bikes were simply revamped and reused. Today, special solutions are being developed for the everyday bike for greater urban mobility, quite independently of the sports bike. The everyday bike has great potential for growth, and slowly but surely, this potential is now being exploited more fully.”
(Urs Rosenbaum, editorial staff at Ride Business, Winterthur/Switzerland)

“It was possible to identify a definite trend towards greater simplicity – reduction on a high level. Alongside that, however, there is also a trend towards highly equipped bikes that are extremely specialized and increasingly sophisticated, despite the fact that they are still easy to service. Developers are starting to think integrated – as we can see in the Clickfix systems, for example. Accessories are getting more stylish and trendy.”
(Prof. Dr. h. c. Erik Spiekermann, Edenspiekermann, Berlin/Germany)

The prize-winners of the EUROBIKE AWARD 2009

The jury selected 77 prize-winners from among the 400 entries. The eight best of them will receive a GOLD Award. In the “Concepts” category, four of the 41 entries submitted by students were honored with the EUROBIKE AWARD Students Category. The EUROBIKE Green Award was presented for the second time.

The eight winners of the EUROBIKE GOLD Award

Category: E-Bike
Product: Gocycle – E-Bike
Company: Karbon Kinetics Limited, London/GB
Design: Richard Thorpe, Karbon Kinetics Limited, London/GB

Jury’s assessment: “The Gocycle is a fascinating, pioneering solution. Usually, the individual bike parts from different manufacturers are simply screwed together pragmatically. Not so with the Gocycle: these parts are designed individually for the basic concept to create an integrated whole. And it still also combines all the trends: urban mobility, electric bike, good design and system integration.”

Category: Accessories
Product: DRAGONFLY – Tool
Company: Birzman, Changhua/TW
Design: Birzman, Changhua/TW

Jury’s assessment: “The Dragonfly is a perfect example of a functional device to which visual quality has been added. This quality lends character and a sense of uniqueness to the tool.”

Category: Mountainbike Hardtail
Product: Raven Extreme – Mountainbike
Company: Focus Bikes/Derby Cycle, Cloppenburg/D
Design: Thomas Trapp, Focus Bikes/Derby Cycle, Cloppenburg/D

Jury’s assessment: “The biological styling of the purely presented frame concept in combination with a bold roughness and the advantages of using a material like carbon steel makes the Focus extremely attractive. The move back from 27 to 20 gears is inspired; it reduces the technology to the most essential and leaves more room for unbridled cycling fun.”

Category: Special-Purpose bike
Product: Quintana Roo – Aerodynamic triathlon frame
Company: American Bicycle Group, Chattanooga/USA
Design: Brad DeVaney, American Bicycle Group, Chattanooga/USA

Jury’s assessment: “The shape of the Quintana Roo is phenomenal. It conveys dynamics in its visual appearance as well as in its function.”

Category: Electronic Components / Components
Product: MINIfree – Bicycle computer
Company: o-synce Europe GmbH, Weinheim/D
Design: Marcello Bottino (O-range)

Jury’s assessment: “The MINIfree is extremely low-key in its design, which means that it can be mounted on virtually any bicycle without spoiling the integrity of the overall design. And the fact that it is very easy to operate is also quite simply super good.”

Category: Foldingbike
Product: DAHON IOS XL – Folding bike
Company: DAHON California, Inc., Duarte/USA
Design: DAHON California, Inc., Duarte/USA

Jury’s assessment: “The DAHON is a perfect example of a stylish, functionally designed folding bike that meets the demands of urban mobility and flexibility.”

Category: Accessories
Product: Pedal Kickstand
Company: MASSLOAD TSAI JUNG ENTERPRISE CO., LTD.,
Changhua Hsien/TW
Design: Ansern Chiu Jerry, MASSLOAD TSAI JUNG ENTER-
PRISE CO., LTD., Changhua Hsien/TW

Jury’s assessment: “The Pedal Kickstand resolves the contradiction between function and design with ease. It’s virtually non-existent while you’re riding the bike, only to suddenly appear when it’s needed. It’s an excellent solution – unobtrusive, attractive, a really polished product for the urban lifestyle. Bikes remain clear and sleek, yet include a functionality that used to take away from the stylish design up until now.”

Category: Cross / Fitness / Speed bike
Product: Accend 1 – City/Multi-Purpose bike
Company: Giant MFG. CO.,LTD., Tachia/TW
Design: Morder Yang, Roger Huang
Giant MFG. CO., LTD., Tachia/TW

Jury’s assessment: “A bicycle is based on a triangular frame. The designers of the Giant have taken this shape and used it deliberately and consistently. In essence, the Giant bicycle is a complicated, full-suspension bike, but that doesn’t show on the outside. And that’s the genius of the whole thing.”


EUROBIKE Green Award 2009

The second EUROBIKE Green Award, a special award presented to a product that exhibits significant ecological and sustainable value, goes to “E-Werk”, the universal power supply and recharger made by Busch & Müller KG in Meinerzhagen, Germany:

Category: Accessories
Product: E-Werk – Universal power supply and recharger
Company: Busch & Müller KG, Meinerzhagen/D
Design: Dieter de Winter, Busch & Müller KG

Jury’s assessment: “E-Werk is based on a very appealing idea – generating power while riding a bike. After all, with your own muscle power, you cannot only generate electricity for your lighting, you can also use E-Werk to produce power for such modern means of communication as cell phones, GPS or MP3 players, making you completely independent of the grid in more remote areas and eliminating the need for conventional batteries.”

>> All of the prize-winning entries will be presented in the iF online exhibition on the iF website at www.ifdesign.de.


EUROBIKE AWARD 2009 – Jurors’ biographies

Daniel Oliver Fikuart (53) has been the editor-in-chief of “aktiv Radfahren” since 1997. From 1990 to 1993, he headed the editorial office at “bike”, where he was employed as head of Marketing for two years before that. From 1995 to 1997, he worked as the editor-in-chief at “bike sport news”.

Urs Rosenbaum (*1977) is the editor-in-chief of “Ride Business” a Swiss magazine for the bicycle industry and an editor at “Ride”, a mountain bike magazine. He was already writing for a number of different bicycle magazines while studying journalism at the Technical College in Winterthur. Prior to that, he was employed in the bicycle industry for several years.

Gunnar Fehlau (*1975) has been the head of pressedienst-fahrrad in Göttingen since 2003. Active in the bicycle industry for close to 20 years now, he has built bicycle frames, worked for riese und müller GmbH in Darmstadt and ridden many long-distance races, such as Trondheim-Oslo or Paris-Brest-Paris.

Prof Dr. h. c. Erik Spiekermann (*1947) is an author, designer and typographer. The ff Meta and itc Officina typefaces he created are considered as the modern classics of today. In 1979, Spiekermann formed MetaDesign, a design office in Berlin. In 2001, he left MetaDesign and is now a partner of Edenspiekermann. Spiekermann is a professor at the University of Arts in Bremen and an honorary doctor at the Art Center College of Design, Pasadena.

Nils Holger Moormann (*1953) is one of Germany’s most successful furniture entrepreneurs. Moormann, a company he first formed in 1992, has 98 percent of its furniture produced in Chiemgau in Bavaria, including designs created by such well-known luminaries in the business as Axel Kufus or Konstantin Grcic. The furniture collection has already won many different international design awards.

Butch Gaudy (*1951) brought the mountain bike to Europe. He founded the MTB Cycletech Corporation in the 1980s, only to sell it ten years later, when he went to San Francisco. Together with Velobaze Inc., Zurich, he relaunched the MTB Cycletech brand in 2000. Since then, he has kept busy developing and producing a number of very different bicycle concepts.

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