iF Design

Hannover, August 28, 2009

Presentation of the iF communication design award 2009

Fascinating, impressive and as though under a floating cloud: The breathtaking architecture of BMW World in Munich offered the perfect ambiance for the presentation of the iF communication design award 2009.

Host and iF Managing Director Ralph Wiegmann was delighted to present the winners of the 30 iF gold awards with their trophies - and to offer the guests an exciting awards ceremony in an impressive ambiance. Bettina Cramer (SAT 1) once again moderated the awards presentation. Several hundred guests from the advertising, media, financial and design fields applauded the recipients of the 30 golden iF sculptures.

A total of 1,367 entries (2008: 1,290 entries) competed in this year's iF communication design award. The communication contest once again enjoyed a significant increase in submissions. On a particularly positive note, the competition became even more popular internationally with contributions coming from 24 countries (2008: 16 countries). Receiving an iF communication design award gains creative minds and agencies points in the iF ranking as well as the national rankings of the “PAGE” and “W&V Werben und Verkaufen” magazines.


Voices of the jury

The international 17-member jury evaluated contributions in the categories digital media, product interfaces, print media, packaging, corporate architecture, crossmedia and too good to be true.

“We saw a very good, high-quality selection of works which did not include ‘outliers’. Sometimes you wonder whether communication media such as calendars and Christmas cards should even be produced anymore. But the 30 iF gold awards are really something special, they are of extraordinary quality and distinguish themselves.”
Andreas Rotzler

“Design that grabs and moves you – that should be the objective. In the packaging segment, I was initially surprised to see that foodstuff packaging that appeared very commercial at first glance was also among our choices. But then I realized: This has been taken to another level. The packages are functional, feature clean graphic designs, present information clearly and concisely and are also made for a market of millions. In the end, the interplay between the quality of the contents and the package that transports this message is crucial.”
Arne Schultchen

“The entries receiving an iF gold award this year offer an outstanding cross-section of communication design at a very high level. They are ‘effortless solutions’ with a playful touch, implemented very professionally and at times courageously. In my opinion, courage was lacking in some of the other works we looked at.”
Anne Kurth

“It is interesting to see that there are ‘leaders’ in the various fields who pull ahead and therefore encourage others to catch up. My only regret is that only a few entries were received in some categories.”
Tom Hirt


Data and facts at a glance

A total of 377 contributions were selected for awards out of 1,367 entries from 24 countries in the iF communication design award 2009:

79 in the digital media category,
11 in the product interfaces category,
158 in the print media category,
43 in the packaging category,
59 in the corporate architecture category,
22 in the crossmedia category and
5 in the too good to be true category.

The recipients of the 30 iF gold awards were selected from the laureates. 5 entries in the too good to be true category received a special award. The iF communication design award yearbook 2009 with all laureates and jury evaluations is now available.


The jury

This year the international jury was represented by Kathryn Best (Consultant, Author and Lecturer for Design, Management and Innovation, Great Britain), Carsten Gluth (C3 CARPE CONNECT COMMUNICATIONS GmbH, Hamburg/Germany), Hubert Grothaus (dc designcompany agentur GmbH, Munich/Germany), Gregg Heard (Royal Philips, Amsterdam/Netherlands), Tom Hirt (ERCO GmbH, Lüdenscheid/Germany), Anne Kurth (formfindung, Cologne/Germany), Boris Lakowski (Sternsdorf Lakowski & Partner, Frankfurt am Main/Germany), Jou Min Lin (J.M. Lin Architect - The Observer Design Group, Taipei/Taiwan), Markus Lüdemann (LG Mobile, Düsseldorf/Germany), Prinz M. Pinakatt (The Coca Cola Company, London/Great Britain), Markus Rachals (adidas AG, Herzogenaurach/Germany), Andreas Rotzler (Interbrand Zintzmeyer & Lux, Zurich/Switzerland), Arne Schultchen (feldmann+schultchen design studios GmbH, Hamburg/Germany), Dr. Andreas Siefke (HOFFMANN UND CAMPE VERLAG GmbH, Hamburg/Germany), Hans-Henrik Sørensen (Designit AS, Aarhus/Denmark), Jennifer Tsai (Proad Image Design, Taipei / Taiwan) and Alessandro Balossini Volpe (Independent Management Consultant for Marketing and Communication, Milan/Italy).

Some of the criteria used to evaluate the submissions included animation, atmosphere, interface, screen design, typography, sound, photography, product communication, image, sales promotion and corporate publishing.


>> The media partners of the iF communication design award 2009 are AXIS (Japan), PAGE, the leading design and publishing magazine and W&V, the weekly magazine for marketing, advertising, media and e-business.


All contributions to the competition have now been published in the iF online exhibition: http://www.ifdesign.de.

The iF communication design award yearbook 2009 has been published by the Birkhäuser publishing company and will be available starting August 28, 2009.


The 30 iF gold awards | Statements from the jury


01 digital media


Category: digital media Animation
Customer: Daimler AG | Business Unit Mercedes Benz Vans, Stuttgart/GERMANY
Project: Mercedes Benz Narnia | Microsite
Design: Syzygy AG, Bad Homburg/GERMANY | Dirk Ollmann, Daniel Richau, Alexander Meinhardt, Wolfgang Schröder, Christina Metzler, Thorsten Binder

“What really impressed us with this microsite was the animation with its appealing attention to detail and accuracy. Things like the reflection of light are depicted in a very authentic and original manner even on the smallest of surfaces. The microsite appears to reflect the world of the little prince, where the world as a sphere undergoes constant change because of driving.”


Category: digital media Atmosphere
Customer: Volkswagen AG, Wolfsburg/GERMANY
Project: Volkswagen2028.com | Webspecial
Design: argonauten G2 GmbH - a member of Grey | G2 Group, Berlin/GERMANY | Jan Pautsch, Matthias Trick, Larissa Honsek, Tobias Richter, Jens Wettlaufer, Roland Schweighöfer

“With wonderful graphics and user-friendly navigation, volkswagen2028.com presents a vision of Volkswagen AG’s future through the automotive world of tomorrow. A great deal of detailed information is very nicely integrated into graphical perspectives. This is complemented by beautiful representations of visionary car design.”


Category: digital media Interface
Customer: ALL STAR D.A.CH. GmbH, Neuss/GERMANY
Project: Converse.de Relaunch | Website
Design: Powerflasher GmbH, Aachen/GERMANY | Constanze Leinweber, André Britz, Malte Beyer, Nico Zimmermann, Timo Langpeter, Sven Sonntag, Mattes Groeger, Stephan Partzsch, Jens Halm, Carlo Blatz

“The new Converse.de website constitutes an excellent digital brand presentation. Highly coherent and clear navigation offers access to detailed information through the selection of the presented products. A reduction to the essentials of this rather complex product range has therefore been achieved in an exemplary manner. Large images with a dynamic appearance present products favorably and honestly.”


Category: digital media Interface
Customer: T-Systems Enterprise Services GmbH, Frankfurt am Main/GERMANY
Project: F1-Noise Race | Online Game
Design: zweimaleins werbeagentur GmbH, Berlin/GERMANY | Jochen Martens (Art Direction), Christoph Hänold (Art Direction / Design), Christoph Kluge (Graphics)

“This website has achieved an ingenious combination of two relatively different companies. The second peculiarity is that the interface is volume-controlled. This appears to be a new approach to interactivity – it is the first time we have actually seen interaction over more than one channel. One channel for audio and one channel to use the internet. One can only hope for more such internet presentations in the future, since this is precisely the true power of digital media.”


Category: digital media Interface
Customer: Hochschulinitiative Neue Bundesländer | Berlin/GERMANY
Project: Studieren in Fernost | Study search engine
Design: Aperto AG, Berlin/GERMANY | Moritz Otto

“Fresh and anything but traditional, the ‘Studieren in Fernost’ (Studying in the Far East) study search engine covers what would normally be a very dry topic. The relevant aspects for any new student – ‘Where do I want to study?’, ‘Where are the best people?’ and ‘What do I want to study?’ – are extremely well integrated as keywords and offer helpful guidance in the search for the right university. The humor of this website is wonderful. It is this humorous aspect that makes this entry clearly worthy of a gold award.”


Category: digital media Digital Advertising
Customer: Dr. Ing. h. c. F. Porsche AG, Ludwigsburg/GERMANY
Project: Porsche: Sturm und Drang. Die neuen Cayman Modelle | Webspecial
Design: Bassier, Bergmann & Kindler Digital Sales and Brand Specialists Ludwigsburg GmbH, Oberhausen/GERMANY | Martin Spies (Art Direction), Mario Stockhausen (Art Direction), Andreas Herde (Concept), Dennis Borgemehn (Project Management), Michael Weh (Flash), Pascal Knoske (Flash)

“This digital advertisement is highly dynamic thanks to its numerous patterns and the depicted drive through the city. The easy to use navigational structure and explanation bar offering comprehensive information about the model’s design really gets you ready for a virtual car ride. All this is complemented by very reduced and elegant background music.”


Category: digital media Digital Advertising
Customer: fiftyfifty – Das Obdachlosenmagazin, Düsseldorf/GERMANY
Project: fiftyfifty - Das Obdachlosenmagazin “Transparent Man” | Digital Media
Design: Euro RSCG Düsseldorf, Düsseldorf/GERMANY | Felix Glauner, Torsten Pollmann, Florian Meimberg, Jean-Pierre Gregor, Till Köster

“The ‘Transparent Man’ piece, created for the homeless magazine ‘fiftyfifty’ by the Düsseldorf agency Euro RSCG, takes a very honest and direct look at the issue of homelessness. This idea is very successful in awakening attention and focusing awareness on members of our society who are all too often forgotten. Truly outstanding!”


02 product interfaces


Category: product interfaces
Customer: Canon Inc., Tokyo/JAPAN
Project: Digital IXUS 110 IS | Digital camera interface
Design: Canon Inc., Tokyo/JAPAN | Ryu Wakui, Katsuhito Yoshio, Akira Yoshino, Maiko Shibata, Keita Takatani

“A key aspect for cameras is that time is often a critical factor in their use. A photo opportunity passes quickly, so being able to respond rapidly is essential. Therefore speed and high-quality visual processing play a very important role and should take center stage. This was very well achieved with this device. This digital camera offers an excellent balance between speed and outstanding visual image processing. The user menus are also particularly easy to use. It is readily apparent that a lot of work went into the details.”


Category: product interfaces
Customer: LG Electronics, Inc. | Corporate Design Center, Seoul/SOUTH KOREA
Project: ARENA GUI | Graphic user interface
Design: LG Electronics, Inc. | Corporate Design Center, Seoul/SOUTH KOREA | Mee Yeon Choi, Kun Ho Lee, Byung Nam Lee, Kang E. Lee, Jin Whan Jung

“The appropriate design options, to the extent which they apply to a user interface, were utilized very well – for example with the cube that can be rotated. Visual quality finds its own high-quality expression and the high-resolution display is impressive with its applications allowing the user to take advantage of the full resolution. As a result, this very small and handy display allows the user to work with high precision and facilitates extremely accurate presentation.”


Category: product interfaces
Customer: iriver Ltd., Seoul/SOUTH KOREA
Project: UNIT2S | User Interface
Design: iriver Ltd., Seoul/SOUTH KOREA | YeongKyu Yoo, WooSik Choi

“In this device, the clear design vocabulary of industrial design was implemented particularly well and is repeated in the screen design. Everything that happens on the screen harmonizes very well with the design. This product and its aesthetics are defined by minimalism – the interface works very smoothly and is highly reduced. The courage of the designers to eliminate certain things paid off. They focused on the relevant aspects.”


03 print media


Category: print media Image
Customer: Dividium Capital Ltd., Frauenfeld/SWITZERLAND
Project: Dividium Capital | Image brochure
Design: Martin et Karczinski GmbH, Munich/Germany | Peter Martin, Marcus-Florian Kruse, Constanze Kolbe, Rupert Stauder, Tina Marusic, Karoline Grebe


“This sophisticated brochure with its well thought out presentation plays with the David & Goliath principle, using communication and dialogue. Gold is used almost ironically as a color – yet always exquisitely and with restraint. The typography was carefully worked out down to the details. With every page, the reader enjoys a new story – an unusual and innovative medium for an international investment company.”


Category: print media Image
Customer: adidas International Marketing BV, Amsterdam/NETHERLANDS
Project: Allblacks Rugby Box | Limited edition box
Design: Paperlux GmbH, Hamburg/GERMANY | F. Marco Kuehne (Creative Director), Richard Lange (Art Director); The Art Box Collection, Berlin/GERMANY | Alex Sun

“This box was produced in a very limited edition as a gift for the 10-year anniversary of the partnership between Adidas and the Allblacks. It is a very smart, high-quality box that imparts both facts and emotions. The enclosed booklet shows incredibly intense photos which communicate passion and sportsmanship while also integrating the history of Adidas.


Category: print media Information
Customer: Citroen Deutschland AG, Cologne/GERMANY
Project: CITROËN “Abbiegelicht” | Advertisement
Design: Euro RSCG Düsseldorf, Düsseldorf/GERMANY | Felix Glauner, Martin Breuer, Martin Venn, Ingmar Krannich, Heiner Krauss

“This campaign is best described by the ‘A smile in your mind’ effect from the book of the same name – a discovery that lies between simplicity and genius. Integrating the company logo into a distinctive and bold advertisement which highlights one of its innovative technical solutions in such a way that it makes the viewer smile – that is an iF gold award! It would be next to impossible to do better.”
Category: print media Information
Customer: Nippon Connection e.V., Frankfurt am Main/GERMANY
Project: Nippon Connection 08 | Catalog
Design: Baumann, Beck, Bergmann, Nowitzki, Mainhausen/Germany | Katja Baumann, Susanne Beck, Kai Bergmann, Anne Nowitzki

“Designing communication media for a Japanese film festival is a demanding challenge – and this project met it in an impressive manner. The distinctiveness of the cherry blossoms was not the only element considered in choosing the color ‘pink’. Various elements refer to Japan and combine the traditional and modern aspects of this country down to the smallest details, imparting Japanese culture to these posters in a contemporary manner – providing a ‘wow effect’.”


Category: print media Photography
Customer: Haushoch, Berlin/GERMANY
Project: BERLIN HAUSHOCH | Magazine about Charlottenburg
Design: Haushoch, Berlin/GERMANY | Alexandra Bald, Ana Lessing, Esra Rotthoff

“This representation of the Charlottenburg district of Berlin is wonderfully fresh, young and even impertinent. The photographs appear exaggerated yet believable – which is just the way Charlottenburg is. An homage to the urban yet green district of the German capital, it is communicated clearly and with plenty of wit. One feels as though one knows the people portrayed here and sees the attractions presented in a kitschy manner through different eyes.”


Category: print media Corporate Communications
Customer: Art Directors Club für Deutschland, Berlin/GERMANY
Project: ADC Creative Report | Book
Design: Hesse Design GmbH, Düsseldorf/GERMANY | Klaus Hesse (Art Director), Sandra Stoffers (Designer), Uli Knörzer (Illustrator)

“One might be tempted to say that working on a creative report is an easy task – far from it! The special feature of this book is the reduction, the compelling nature and consistency, which provides calm in spite of the documented variety – as does the purposeful use of typography and few colors: An iF gold award on all counts!”


Category: print media Corporate Communications
Customer: Daimler Financial Services AG / Intercom GmbH, Cologne/GERMANY
Project: Berlin 2008 | Brochure and book
Design: New Cat Orange Gestaltung und Kommunikation, Wiesbaden/GERMANY | HP Becker (CD), Julia Maria Depis (Graphics), Folker Wrage (Text), Josef Hoelzl (Photos)

“These communication measures for the ‘World Partner Forum’ are right on the money - in spite of the fact that they do not take the conventional route but develop an independent CI with a reference to Berlin (‘Tearing Down the Walls’). Everything, from the invitation to the travel documentation to the program, is coordinated down to the details. The typography and photos bear out a confident style making for a very smooth, precise and sophisticated presentation.”


Category: print media Corporate Communications
Customer: Sal. Oppenheim jr. & Cie., Cologne/GERMANY
Project: “219 plus”| Customer magazine
Design: Simon & Goetz Design GmbH & Co. KG, Frankfurt am Main/GERMANY | Dörte Fischer, Gerrit Hinkelbein, Christina Schirm (Art Direction)

“This customer magazine does an outstanding job of addressing the target group. It really immerses itself into the world of its readers without appearing obtrusive or implausible. The typography and visual language integrate extremely well into all other Sal. Oppenheim communication measures and support the precisely communicated company image – showing conservatism can also be entirely reinvented.”


Category: print media Corporate Communications
Customer: Air Berlin PLC & Co. Luftverkehrs KG, Berlin/GERMANY
Project: Air Berlin | Annual report 2007
Design: Strichpunkt GmbH, Stuttgart/GERMANY | Jochen Rädeker (Creative Direction), Kirsten Dietz (Art Direction/ Creative Direction/Designer), Holger Jungkunz, David Claassen (Designer); Graphische Betriebe Eberl GmbH, Immenstadt in the Allgäu/GERMANY | Ernst Gärtner (Printing); Claudia Kempf (Photography), Wuppertal/GERMANY | Robert Brembeck (Photography) Oliver Jung (Photography) Matthias Ziegler (Photography) Yvonne Seidel (Photography)

“In view of the fact that an annual report is one of the most demanding communication projects, an unusual report was created for Air Berlin – one which is outstanding from a design perspective and stands at the top of its class. Image series lighten the mood and draw the reader in without distracting from ‘hard facts’ and information. This report invites you to dream for a brief moment – and takes even the toughest financier along for the journey.”


Category: print media Corporate Communications
Customer: ilio, Istanbul/TURKEY
Project: ilio | Corporate identity
Design: Demirden Design graphic design team, Istanbul/TURKEY | Sema Obuz (Creative Director), Esin Nalbantoglu, Banu Alpay , Berk Okyay

“This company presentation works all the way around, from the three-dimensional graphics to the print media. It all works together, with the attention to detail as well as a very strong, clear and up to date presence which doesn’t seem trendy – just wonderful and definitely worth an iF gold award!”


04 packaging


Category: packaging Sales Packaging
Customer: the garage winery e.k., Oestrich-Winkel/GERMANY
Project: Ölwechsel | Packaging for oil
Design: Kolle Rebbe / KOREFE, Hamburg/GERMANY | Katrin Oeding (Creative Direction), Reginald Wagner (Art Direction), Jan Simmerl (Graphics), Katharina Trumbach (Text)

“You look, you pause, you pick up the package and find it hard to believe that something like that contains a grocery product. The analogy to tools of the trade skillfully plays on another level and is sure to at least elicit a smile from the user. For a German company, oil from a bottle is unusual per se – the cheerful graphics, the wording and the feel of the bottle make for innovative and very fresh packaging that is fun!”


Category: packaging Sales Packaging
Customer: Marxen Wein GmbH & Co. KG, Kiel/GERMANY
Project: Marxen/Schifftaufchampagner | Packaging
Design: Mutabor Design GmbH, Hamburg/GERMANY | Heinrich Paravicini (Creative Direction), Axel Domke (Art Direction), Nils Zimmermann (Illustration), Luciano Tezzele (Production), Susanne Weber (Final Artwork)

“A witty and ironic but also very self-confident concept, offering your champagne with packaging that refers to a ship's christening. Everyone is familiar with the classic moment when the bottle shatters on the bow – beautifully realized with the rope that encircles the neck of the (graphical) bottle on the outside of the package. Ingenuity can be so ‘simple’!”


05 corporate architecture


Category: corporate architecture
Trade show appearances / exhibitions
Customer: DESSO, PA Waalwijk/NETHERLANDS
Project: Carpetecture | Exhibition stand
Design: TULP Products GmbH, Munich/GERMANY | Maik Schober, Alexander Striegl, Michael Zanin

“The excellent presentation of carpeting in this trade show stand is very impressive. With its intelligent use of illumination, the individual carpet collections are shown in their best ‘light’. This trade show stand imparts feelings of harmony and comfort – a beautiful way to present a product and a company.”


Category: corporate architecture
Trade show appearances / exhibitions
Customer: D. Swarovski & Co, Wattens/AUSTRIA
Project: AMBIENT GEM | Trade show architecture
Design: Veech Media Architecture (VMA), Vienna/AUSTRIA | Stuart A. Veech, Mascha Veech-Kosmatschof, Peter Mitterer, Utku Mutlu (Project Team)

“The idea to translate the fascination harbored by crystals into magical, three-dimensional and mood-setting moments was clearly achieved with this trade show stand. Selecting the shape of a crystal for the stand’s architecture makes the concept especially consistent and appeals to the visitor emotionally. This effect is enhanced by the lighting and sound design – all in all, a very impressive concept.”

Category: corporate architecture
Trade show appearances / exhibitions
Customer: wirDesign communications AG, Braunschweig/GERMANY / Fricke inszeniert., Börßum / GERMANY
Project: Der IDEENPOOL | Exhibition stand
Design: wirDesign communications AG, Braunschweig/GERMANY | Michael Rösch (Concept), Jan Straßenburg (Text), Malte Honecker (Design), Karsten Müller (Animation) / Fricke inszeniert. Dreidimensionale Kommunikation GmbH, Börßum/GERMANY | Karsten Fricke (Concept), Melanie Bugge (Planning), André Brandes (Design)

“This trade show stand is impressive in all aspects. With this stand concept, the visitor is immediately involved, integrated and informed in a humorous manner. wirDesign communications AG and Fricke inszeniert. playfully communicate their companies philosophies, using many little balls inside a swimming pool to represent the agencies pool of ideas. An absolutely effective and very beautiful stand which invites you to stay a while.”


Category: corporate architecture Shops/Showrooms
Customer: Deutsche Telekom AG, Bonn/GERMANY
Project: 4010 Der Telekom Shop in Mitte | Shop
Design: Mutabor Design GmbH, Hamburg/GERMANY | Heinrich Paravicini (Creative Direction), Axel Domke (Art Direction), Thomas Huth (Architecture), Holger Schardt (Interior Architecture), Nils Zimmermann (Designer), Mate Steinforth (Film Animation), Timo Schädel (Film Animation), Jaquement Baptiste (Film Animation), Rimantas Lukavicius (Film Animation), Thomas Manig (Artist), forese humanactive spaces (Media), Ian Pooley (Music), Krieger des Lichts (Programming)

“This shop is a great example of creating a space which fully complements the target group and imparts sufficient information about a company and its products. While the sales and presentation areas of Deutsche Telekom AG are usually 100 percent compliant with corporate design, this shop is interactive, fresh and attuned to the customer. Nevertheless, the ‘Deutsche Telekom’ brand is evident.”


Category: corporate architecture Permanent Architecture
Customer: Sparkasse Berchtesgadener Land,
Bad Reichenhall/GERMANY
Project: Sparkasse Berchtesgadener Land | Central office and branch
Design: Bolwin Wulf Architekten Partnerschaftsgesellschaft, Berlin/GERMANY | Thomas Bolwin Hanns-Peter Wulf, Tobias Rotermund, Kristin Schott, Dagmara Kaczmarczyk, Christina Krüger / Kunst am Bau und Leitsystem, Ingeborg Kumpfmüller Mag. Art., Vienna/AUSTRIA

“It is incredible to think that this new building of the Sparkasse Berchtesgardener Land was created from an old structure. This is not your standard bank building – lots of glass and light, colors and modern architecture take center stage with an inviting presentation. A beautiful example of a modern, friendly company image.”


Category: corporate architecture
Communication media for architecture & public spaces
Customer: BMW Group, Munich/GERMANY
Project: Kinetische Skulptur | Mechatronical installation
Design: ART+COM, Berlin/GERMANY | Prof. Joachim Sauter, Patrick Kochlik, Petra Trefzger, Susanne Traeger

“The topic of form finding in art and design is discussed by this installation – and there is no doubt this has been achieved in an outstanding manner. Hundreds of metal spheres search for their form; their movement patterns controlled by computer. Various forms are presented in a fascinating and exciting sequence until the consummation of a concrete shape emerges. A very beautiful and intelligent work.”


06 crossmedia


Category: crossmedia
Customer: Amnesty International, Berlin/GERMANY
Project: Amnesty International | Corporate Design
Design: Scholz & Friends Identify, Berlin/GERMANY | Wolf Schneider (Creative Director), Kathrin Wetzel, Olivier Nowak, Maria-Michaela Tonn, Vera Müller (Art Direction), Anna Kubitza (Consulting)

“This contribution from Amnesty International features a powerful concept with a very high recognition value. The submitted video uses humor without casting doubt on the credibility and respectability of Amnesty International. An excellent concept that works.”


Category: crossmedia
Customer: chilli mind GmbH, Kassel/GERMANY
Project: GENIE ESSEN | CHILLI – Anstiftung zur Cross-Media-Cuisine | Book / website / mobile service
Design: chilli mind GmbH, Kassel/GERMANY | Oliver Gerstheimer, Hanna Faure, Sebastian Ammermüller, Steffen Wüst, Franz Walter

“This contribution constitutes a true ‘crossmedia’ concept. Incorporating an especially successful combination of various media, ‘GENIE ESSEN’ presents itself on mobile media, in print as a book book and online. The printed material is impressive thanks to its excellent design realized with love and dedication – every page has a unique look. But of course the most important aspect is that the information can also be obtained with a mobile phone application and through the website. An outstanding concept!”


07 too good to be true


Category: too good to be true
Customer: FOTI Creative Design, Patras/GREECE
Project: ZAP Kollektion | Perfume flacons
Design: FOTI Creative Design, Patras/GREECE

“These flasks feature an appealing selection of materials: Stone, horn, crystal and an overall natural haptic and visual experience – one can really imagine that this object, when used, may begin to live and change. The design implies a great depth of the objects, which we found extremely appealing.”


Category: too good to be true
Customer: Karl Knauer KG, Biberach/Baden/GERMANY
Project: HiLight | Folding box
Design: Karl Knauer KG, Biberach/Baden/GERMANY

“This is truly an inventive submission. That a mundane object such as a cardboard box can begin to glow is a beautiful idea which is very well shown in this entry. It offers the idea and technology needed to make it available to the market and let it become a reality one day.”


Category: too good to be true
Customer: LG Electronics, Inc., Seoul/SOUTH KOREA
Project: Dancing Water | Music phone graphic user interface
Design: LG Electronics, Inc., Seoul/SOUTH KOREA | Uni Young Kim, JiHae Ki, Hyung Nam Lee, Sae Hun Jang, Jae Hee Shim

“This is a poetic and humorous vision of interaction – a fogged pane and the clinking of ice cubes are transformed from reality into an application where they unfold in a life of their own.”


Category: too good to be true
Customer: Federal Centre for Health Education (BZgA), Cologne/GERMANY
Project: Leichten Herzens | Organ donation day event
Design: D'ART DESIGN GRUPPE GMBH, Neuss/GERMANY | Guido Mamczur, Sonja Thiemann, Myriam Tribalet

“Organ donation is an important yet difficult topic. The idea of sharing – even when it comes to your own organs – was very well implemented in the event presentation and graphical communication while the anxieties surrounding organ donation were cautiously illuminated. It is a large-scale campaign intending to help – and that is the most important part.”


Category: too good to be true
Customer: HALF PROJECT, Seoul/SOUTH KOREA
Project: ½ PROJECT | A new donation system
Design: HALF PROJECT, Seoul/SOUTH KOREA | Sungjoon Kim, Jiwon Park

“A very interesting concept: The idea of paying for an entire product but only receiving half for the purpose of helping others with the other is brilliant. This project invites reflection and encourages you to think “outside the box” – it builds awareness to the fact that the moment I buy something, I also ‘give’ something to someone else who needs it much more than I do. A sensational concept that is consistently structured and not just for show.”



For more information and images:

iF Press Office Cologne | Hanover

Silke Becker, Sandy Pfeßdorf

Claudia Neumann Communication GmbH
Eigelstein 103-113
50668 Cologne
Germany
phone: +49.221.913949-0
fax +49.221.913949-19
iF@neumann-luz.de

iF press office
Claudia Neumann Communication GmbH
Silke Becker, Sandy Pfeßdorf
Eigelstein 103-113
50668 Cologne
Germany
Tel. +49.221.913949-0
Fax +49.221.913949-19
iF@neumann-luz.de