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iF product design award 2010

01. Transportation Design

iF gold award

Volkswagen Polo
Passenger car

19

Manufacturer

Volkswagen AG
Wolfsburg, Germany
http://www.volkswagen.de

Pos. # 30

Design

Volkswagen AG
Volkswagen-Design
Wolfsburg, Germany
http://www.volkswagen.de

The new Polo has further improved proportions which can be seen in the dynamic basic shape with short overhangs. The tall pronounced shoulders give a clear structure to the vehicle whilst the strikingly flared wheel arches give a masculine appearance. The design language of the new Polo is modern, but not trendy, since Volkswagen is concerned to achieve significant “sustainability”. The dynamic character is not achieved by foreground effects, but it is rather the harmonic interplay of proportions, new surface finishes and treatment of lines, as well as the particularly high-quality detailing. The Polo perfectly embodies the new design of VW.

Displays the ranking position of the company

Points for the ranking are generated for successful participation in the following iF awards: If product design award, iF communication design award, iF design award china, iF material award, iF packaging award, iF concept award (iF ranking university).

Displays the ranking position of the designer

Points for the ranking are generated for successful participation in the following iF awards: If product design award, iF communication design award, iF design award china, iF material award, iF packaging award, iF concept award (iF ranking university).

Displays the ranking position of the orderer

Points for the ranking are generated for successful participation in the following iF awards: If product design award, iF communication design award, iF design award china, iF material award, iF packaging award, iF concept award (iF ranking university).