1 / 6  

iF product design award 2010

12. Public Design / Interior Design

Nike Holiday 2008
Visual merchandising

551

Manufacturer

Nike do Brasil
Barueri-SP, Brazil

Pos. # 587

Design

Art Office Design
Alexandre Magno, Rodrigo Lino, José Junior, Maurício Medeiros, Gleeds WD
Curitiba-PR, Brazil

This project aimed at interactivity through the consumer’s intervention, who applied color to stickers on the display windows. The intended audience were young people from 17 to 24 – connected, digital people with a large participative, non-reactive potential. This idea led to possibility for the public to customize the campaign using color pens to invite the consumer. The success in interacting with the public, when the campaign was launched, generated immediate repercussion and in many cases it was necessary to print new panels for the public.

Displays the ranking position of the company

Points for the ranking are generated for successful participation in the following iF awards: If product design award, iF communication design award, iF design award china, iF material award, iF packaging award, iF concept award (iF ranking university).

Displays the ranking position of the designer

Points for the ranking are generated for successful participation in the following iF awards: If product design award, iF communication design award, iF design award china, iF material award, iF packaging award, iF concept award (iF ranking university).

Displays the ranking position of the orderer

Points for the ranking are generated for successful participation in the following iF awards: If product design award, iF communication design award, iF design award china, iF material award, iF packaging award, iF concept award (iF ranking university).