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iF product design award 2010

13. Medicine / Health+Care

Escova Plus
Toothbrush

551

Manufacturer

Condor S/A
São Bento do Sul – SC, Brazil

Pos. # 587

Design

Inove Branding + Design
Clímaco Schwab
Curitiba – PR, Brazil
http://www.inovedesign.com.br

The curves of the low-end Condor toothbrush were inspired by leaves and are designed to fit perfectly the hands. The strategic use of curves and elevations allowed for great weight reduction when compared to other toothbrushes in the same size and class. Its design provides good handling, improved structure and enough sturdiness for a trouble-free use with reduced material use. The children’s version provides a wider handle and uses its size and cartoon language to differentiate it from the adult version.

Displays the ranking position of the company

Points for the ranking are generated for successful participation in the following iF awards: If product design award, iF communication design award, iF design award china, iF material award, iF packaging award, iF concept award (iF ranking university).

Displays the ranking position of the designer

Points for the ranking are generated for successful participation in the following iF awards: If product design award, iF communication design award, iF design award china, iF material award, iF packaging award, iF concept award (iF ranking university).

Displays the ranking position of the orderer

Points for the ranking are generated for successful participation in the following iF awards: If product design award, iF communication design award, iF design award china, iF material award, iF packaging award, iF concept award (iF ranking university).