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iF product design award 2008

12 Transportation

Embraer MSJ concept
Jet interior

551

Manufacturer

Embraer Aircraft
Sao Paolo, Brazil
http://www.embraer.com

Pos. # 116

Design

BMW Group DesignworksUSA
Newbury Park, CA, United States of America
http://www.designworksusa.com

BMW Group DesignworksUSA started with a clean sheet of paper and open mind to create a new benchmark in the mid size jet segment. The design strategy incorporated the values of simplicity, space, transparency, seamlessness, refinement, light, serenity, and comfort. The MSJ interior displays an experience of luxury that evolves with the passenger experience. Overwhelming opulence has been replaced with the concepts of space. Consideration is displayed with care and thoughtfulness in its design solution. Sensorial details surprise with exquisite tactile solutions beyond visual stimulation.

Displays the ranking position of the company

Points for the ranking are generated for successful participation in the following iF awards: If product design award, iF communication design award, iF design award china, iF material award, iF packaging award, iF concept award (iF ranking university).

Displays the ranking position of the designer

Points for the ranking are generated for successful participation in the following iF awards: If product design award, iF communication design award, iF design award china, iF material award, iF packaging award, iF concept award (iF ranking university).

Displays the ranking position of the orderer

Points for the ranking are generated for successful participation in the following iF awards: If product design award, iF communication design award, iF design award china, iF material award, iF packaging award, iF concept award (iF ranking university).