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You are here: Homepage > iF design awards > iF communication design award > Evaluation criteria

Evaluation criteria

01. digital media / 02. product interfaces open close

target audience-specific communication and content
usability (user-friendliness, navigation, functionality)
look and feel (esthetics, screendesign, animation)
uniqueness (creativity, originality, innovation)

03. print media open close

target audience-specific communication and content
design quality and creativity
choice of material and finish
cost effectiveness
customer relevance

04. crossmedia open close

Linking and networking of different media with reference to the evaluation criteria given for digital media and for print media

05. corporate architecture open close

requirements and objectives
architecture and design quality
quality of implementation and quality of detailing
choice and application of materials
spatial concept and atmosphere
functionality and flexibility of use
corporate design
environmental impact

06. game art open close

target audience-specific communication and content
usability (user-friendliness, navigation, functionality)
look and feel (esthetics and atmosphere, screen design, character- and level design, animation, gameplay)
uniqueness (creativity, originality, innovation)
where applicable: networking and linking of various media